Award-Winning Marketing Agency

PRCA Black
IPA Black
Creativepool Annual 2020 Bronze Winner


We’re a marketing agency of strategists, advertising creatives and communications experts. Together, we come up with ideas that change your business and the lives of your customers for the better.

From digital marketing strategy to advertising campaigns, it starts and ends with people.

Instinctive ideas are the ones that understand the quirks of human nature; that know why your customers think, feel and behave a certain way – even when they don’t.

We create and plan marketing programmes that interrupt and influence people meaningfully.

Advertising campaigns that make them laugh, see something differently or think twice.

Then it reasons people into action. To buy. To visit. To change.

If you’re in and out of meetings, only surrounded by the black and white of marketing and sales data, performance analysis and advertising efficiency metrics, how can you find the ideas that stir people’s instincts?

We’ve got you.

For more than 20 years, we’ve drawn on human nature and turned it into powerful marketing communications that get people to buy, care, think, feel and do stuff for all kinds of brands.

We know what makes people tick and we can help you get them ticking.

We call this understanding Instinct in Action.

We apply it to all your marketing, advertising, digital marketing, social media marketing, creative and PR.


We've created action for

Royce Lingerie
Mitchells Butlers
Compassion In World Farming
Harper & Lewis
Birmingham LGBT
Absolutely Leisure
Grand Central
San Carlo
Black Country Housing
Solihull Community Housing
The Alchemist
The National Forest
Visit Denmark

"Big Cat is our strategic agency partner that always go above and beyond through understanding our audiences and knowing how to deliver communications that impact our bottom line."

Francesca Fleming, Commercial Director – Royce Lingerie

Headline news.

Aldi 1
All I want for Christmas is YouTube 25th November 2021 • 2 min read

The "Disneyfication" of Christmas adverts has turned Christmas into the Super bowl of digital marketing.

Inbox In Action4
Inbox in Action - October 2021 8th November 2021 • 3 min read

See how Gen Z are changing the luxury landscape, how the generation effect can work for your business and catch up with our latest big news!

Flags 2 (1)
Insights from the most impressionable consumer in the UK 5th November 2021 • 6 min read

How marketers can best optimize their communication strategies when targeting new comers. Complete with three key takeaways alongside “bad ad” examples.

Inbox In Action3
Inbox in Action - September 2021 12th October 2021 • 3 min read

Find out how your business can utilise a challenger mindset, leverage price relativity and catch up with our latest big news!

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