Fighting the battle in the marcomms industry
The marcomms industry is well known for the long hours and high stress culture, as we work around the clock to stay current and fit to tight deadlines every day.
Alongside this, client pressures can have a huge impact on individuals in the industry as professionals feel pressured to be ‘always on’, available and responding no matter what. This means that mental illness is common within the marketing, media and public relations sector.
In the past, there has been a lack of discussion and lack of awareness surrounding this topic. Fortunately, perceptions are finally starting to change, people are seeking help, and most importantly, people are talking!
Whilst this is a positive step in the right direction, the battle is still ongoing and we believe that the marcomms industry has the power to lead the way in breaking the stigma surrounding mental health for good.
At Big Cat, we are hugely conscious of the underlying mental health problems in the industry and so have put precautions in place to make sure we can support anyone going through a difficult time and in the best way possible.
This includes our managers going on Mental Health First Aid courses, as well as simpler solutions such as creating awareness and an openness in the office so that people feel comfortable speaking to fellow colleagues. It’s amazing how much of a difference a simple but genuine ‘are you ok?’ can make, as well as the knowledge that everyone surrounding you supports you.
Using our industry to help
We can use our position in this industry to try and set an example for everybody else and lead the way forward. If we can encourage clients to talk about mental health through campaigns and social media, we can promote the positive impact that talking and being open can make. This may then encourage others to talk about it too and we can attempt to make a progressive change in society.
In light of this we can see how the media and social media are great tools to bring people together, share stories and help them realise that they are not going through their struggles alone.