We grow meaningful brands

We’re a marketing agency of strategists, advertising creatives and communications experts. Together, we come up with ideas, powered by behavioural science, that grow your business and improve the lives of your consumers.

See our work

We've created action for

Grenade 600
NHS
Solihull 600
TFWM 600
San Carlo
Unboxed 600
Royce Lingerie
University College Birmingham
Umbrella
Dishoom
Mind
NCTU
Mitchells Butlers
WMCA
Cardinalclinic
2G
Mww
Obitus
Rospa
Grand Central
The Alchemist

Award-Winning Marketing Agency

Creativepool 2022 Award S
2018 B Corp Logo White L
Creativepool 2021 Award S
IPA Member Agency Logo Roundel Teal (1)
Creativepool Bronze Winner Badge2021 1

From digital marketing strategy to advertising campaigns, it starts and ends with people.

Instinctive ideas are the ones that understand the quirks of human nature; that know why we think, feel and behave a certain way – even when we don’t.

We create and plan marketing programmes that inspire and influence people: consumers and business audiences.

Advertising campaigns that make people laugh, see something differently or think twice.

Then it reasons people into action. To buy. To visit. To change.

If you’re in and out of meetings, only surrounded by the black-and-white of marketing and sales data, performance analysis and advertising efficiency metrics, how can you find the ideas that stir people’s instincts?

We’ve got you.

For more than 20 years, we’ve drawn on human nature and turned it into powerful marketing communications that get people to buy, care, think, feel and do stuff for all kinds of brands.

We know what makes people tick and we can help you get them ticking.

We call this behavioural science Instinct in Action.

We apply it to all your marketing, advertising, digital marketing, social media marketing, creative and PR.

Send us your brief
Grenade Influencer Event Min
Grenade Fuel Your Summer

Planning a fitness influencer event in Toronto, Canada, using guerilla marketing techniques. To support Grenade's global, Fuel Your Summer campaign we activated through sampling and a fitness influencer via our local network and market knowledge.

Tfwm Midland Mencap Event Min
Health behaviour change marketing campaign WMCA

Multi-channel marketing campaign encouraging people to get on their bike. The goal was to encourage more people in the West Midlands from deprived communities, ethnic minorities, and vulnerable groups to take up cycling.

PR celebrity endorsement
PR for medical device IcleTest

National PR campaign for an instant at-home urine test that detects invisible blood in urine. PR is brilliant for building trust, credibility & brand awareness to drive consumers to the website for purchase. Dr Hillary Jones MBE onboard helped too!!

Travel advertising
Transport advertising campaign TfWM

Creative campaign for Transport for West Midlands. Using our knowledge of behavioural science we honed in on the Von Restorff effect – the proven psychological theory that the more something stands out from the crowd the more likely it is to be seen.

Umbrella STI Self Sampling Campaign Case Study 2
Advertising Umbrella Health

Talking about sexual health openly is a key part in reducing the spread of STIs. Our cheeky creative advertising campaign got people talking to their mates about sex without feeling embarrassed, and persuaded them to spread the message. Win-win!

Cardinal Clinic
Mental Healthcare Creative Cardinal Clinic

Marketing strategy and activation for a private mental health hospital. The “Feel More You” campaign is a testament to what Cardinal Clinic is all about - helping people on a journey to better mental health and getting back to their best selves!

Digital Advertising Marketing Campaign
Creative Campaign & Digital Marketing Royce Lingerie

Building good brands and empowering women to choose wire-free bras. When paid search advertising hits a ceiling, and CPA & CPC gains plateau, it's time for some brand-building, Big Cat style. Time for a bit of that brahhhhh! feeling?

UCB Digital Marketing Campaign
Creative and Digital Marketing University College Birmingham

To drive FE student recruitment for UCB we needed to persuade uncertain teenagers to consider University College Birmingham for their future careers. We developed a single-minded proposition to encourage them to take action: Level Up with UCB.

"MAC has worked with Big Cat on a number of successful campaigns over the last few years, and with each project, we are strengthening our brand and messaging through their smart and creative ideas. We’re continuously impressed with the team's professionalism, fresh thinking, and witty approach when working in collaboration. Let’s big up Big Cat!"

Deborah Kermode, MAC CEO & Artistic Director

Our process

Headline news.

Bedtime Stories 201907
The power of storytelling 7th December 2022 • 5 min read

Storytelling is a powerful tool used often in PR and advertising, but why is it so important? We've pulled together the reasons why it is essential for a brand to connect with its audience through storytelling now more than ever.

Brand Vs Sales Graphic Big Cat
The Long and Short of it: Brand Building vs Sales Activation 5th December 2022 • 10 min read

Brand Building vs Sales Activation – have you ever found yourself deciding between which route to go down with your marketing campaign? We have the answers here, with the right channels to use, Share of Search and the benefits of each one.

November Blog Post
November Round Up! 29th November 2022 • 6 min read

See what we got up to in November! We've had some brilliant social media campaigns with Umbrella and Cardinal, welcomed Medmin and Smart Check as our new clients and Amy our brilliant Account Director has returned from maternity leave! Have a read.

Tom+Roach+Pic
On Strategy Showcase WARC series – Episode 2 28th November 2022 • 4 min read

In a summary of the second episode in the On Strategy Showcase WARC podcast series, Tom Roach and Claire Strickett talk about the differences between brand and performance marketing, and how to use them together effectively.

Sign up for our latest insights, ideas and inspiration