Scary to say but, I’ve spent nearly 10 years working in marketing communications with a range of consumer and healthcare clients including Living Ventures, Mars, The Heart Foundation and The NHS. Having lived and worked down under in Sydney for 3 of those 10 years, I've experienced overcoming the challenges of delivering communications programs in international markets as well as smaller, localised ones to engage large, dynamic audiences. The down side - those 3 years meant I picked up some of the Aussie lingo along the way, which shamefully still has tendencies to come out from time to time!
We've all heard how fast paced, competitive and quite often 'stressful' the world of PR is but I've got to admit I love (nearly) every minute of it. They say your brain is a muscle and needs to be worked out. Use it or lose it, right? Well, if you do PR right, your brain is most definitely well-toned. The variety within the scope of work, sectors and audiences make doing my job, which seeks to continuously nurture the art of powerful storytelling, a fun and interesting challenge. Although, the real secret to starting any daily brain workout is most definitely the perfect cuppa tea!
The toughest day, was equally one of the best days working at Big Cat. The launch of Grand Central was a highlight of last year but leading the press office for the biggest development to launch in Birmingham, came with its pressures. Would people turn up? Would everything go to plan? What about the retailers who weren’t ready to open? There were a million ‘what if’s’ and the day was incredibly chaotic, jumping from one media request to the next, but with an exceptional team who all pulled together under the pressure, the day was a huge success! It was safe to say a large glass of prosecco was well and truly earned that evening!
The day I secured a 7 page article in Inside Sport magazine for a previous client was a pretty great day. Any PR professional will know the buzz that comes with securing a piece of coverage for their client. The hard slog of selling in the story, sometimes winning, other times not. But when it turns into a 7 page feature piece in a high profile magazine, it’s hard to wipe the smile of your face.