At 19 and embarking on a Journalism degree I wanted to be the next Kate Adie. Kate was then pushed aside when I discovered student radio, and Jo Whiley, Steve Wright and Terry Wogan took the role model pedestal. Fast forward to graduation, a stint in publishing in London and then a surprising break into advertising at M&C Saatchi Sydney, and suddenly it was all about Helen Hunt in What Women Want.
My career path was never going to be a linear one, and I’m relieved to say I’ve finally found a role that satisfies my need for variety. Over the past 7 years I’ve been fortunate to work at global and independent advertising agencies, creating campaigns for the likes of Toyota, Qantas Frequent Flyer, Commonwealth Bank of Australia, the Australian Paralympics and the NSW Fire and Rescue service.
Having now returned to home soil, as Marketing Director at Big Cat my passion for strategy that informs great ideas makes every day a welcome challenge. Working with a smart, ambitious team to support clients spanning the hospitality, healthcare, charity, destination and FMCG industries keeps the pace fast and the projects diverse.
And whilst Mel Gibson doesn’t reside in the office next door, the impact we make for the organisations we work with, plus the laughs shared along the way, make Big Cat just as an appealing place to work every day.
Our creative brainstorms; the whole agency team coming together to collectively tackle a client challenge makes for an electric atmosphere!
Interviewing future Australian Paralympians for a fundraising campaign in the build up to the Rio games. Hearing about their dedication and witnessing their positive attitude in spite of their physical disabilities was truly inspiring, and something I’ll never forget.