We’re proud to announce that we (Big Cat) are launching our new brand identity and website this week. Big Cat’s Design Director, Marv Robson talks about the journey taken towards evolving our look and feel.
Having led the design department for 4 years, I have intermittently tweaked and refreshed the existing brand to my liking as the company has grown, expanded and adapted over the years, however, until last year, the (eagerly awaited) chance of starting afresh was not on the card.
Please note: Apologies in advance, if you don’t know me that well I love a good pun. Niceties aside, Let’s bring the punder…
Fast forward to 2017; where the culmination of an accomplished director-level team forming, a flurry of new and exciting clients won and a newly focussed vision for the future has lead us to this point. The understanding that a pride is only as strong as its weakest cub, has helped us strengthen our full service offering – driven by our belief in Creative Clarity. Whether it’s advertising, design, PR or digital, we think the most effective communications are the simplest, and the most effective way to get to the heart of any problem is by being direct, honest and open.
This straight-forward way of working is underpinned by 5 core values: Curiosity, Accomplishment, Ambition, Realism and most importantly Giving a damn! And so with a clear vision, a strong sense of values and a string of successes as a result, we felt it only right that the mane finally matched the heart.