BLOG

Social Media
Best social media moments for brands in 2022 11th January 2023 • 6 min read

Social media marketing is proving very successful for brands across the globe, reacting to trends and getting their brand personality out to their audience. We've selected our top 5 social moments for brands in 2022.

Mental Health Apps
Our favourite mental health apps in 2023 9th January 2023 • 4 min read

The 'new year new me' saying is prevalent at this time of the year, and this can affect our mental health as there is a pressure to conform. We have chosen our top 5 mental health apps to guide us through the year and keep us positive.

170331 Luton Uk Ks 0217
Creative testing for NHS campaign in Luton 6th January 2023 • 4 min read

We tested two creative concepts for a hard-to-reach audience – Pakistani residents in Luton –before we went live with a campaign to encourage COVID-19 booster uptake in the community.

Dream Job
Breaking into the marketing industry without a marketing degree 6th January 2023 • 5 min read

If you're looking to begin a career in marketing but have no idea where to start, we have 5 tips on how to secure that marketing job without a marketing degree.

December Blog Post
December Round-Up! 23rd December 2022 • 4 min read

See what we got up to in December! We kickstarted our PPC campaign with Smart Check, secured coverage for Medmin, went along to a client conference and started the festivities as a team!

Tiktok Blog Trends 2023
Top 3 TikTok Trends in 2022 16th December 2022 • 4 min read

TikTok is an essential platform for social media marketing, due to its ever growing popularity. We've picked 3 of the top trends that brands should jump on in 2023 to ensure they are successful on TikTok.

What Is EOS
What is EOS? 13th December 2022 • 4 min read

EOS is a complete set of tools and processes used by 100,000+ businesses worldwide. We explore how it is used, the process and how much it costs to use.

Christmas Adverts
The best and worst Christmas ads this year 12th December 2022 • 4 min read

Christmas adverts have become an essential part of festivities through the years, this year is no different. We've ranked five of this years adverts from least to most favourite, with Aldi, Lidl, Tesco, John Lewis and Asda all in the line-up!

Stella Artois Ad Pratfall Effect
BeSci Explained: The Pratfall Effect 9th December 2022 • 3 min read

Behavioural Science or 'BeSci' is the study of human behaviour. Understanding BeSci heightens the effect of creative campaigns as we can identify behavioural insights. This blog explores The Pratfall Effect and how this is effective in marketing.

Bedtime Stories 201907
The power of storytelling 7th December 2022 • 3 min read

Storytelling is a powerful tool used often in PR and advertising, but why is it so important? We've pulled together the reasons why it is essential for a brand to connect with its audience through storytelling now more than ever.

Brand Vs Sales Graphic Big Cat
The Long and Short of it: Brand Building vs Sales Activation 5th December 2022 • 7 min read

Brand Building vs Sales Activation – have you ever found yourself deciding between which route to go down with your marketing campaign? We have the answers here, with the right channels to use, Share of Search and the benefits of each one.

November Blog Post
November Round Up! 29th November 2022 • 4 min read

See what we got up to in November! We've had some brilliant social media campaigns with Umbrella and Cardinal, welcomed Medmin and Smart Check as our new clients and Amy our brilliant Account Director has returned from maternity leave! Have a read.

Tom+Roach+Pic
On Strategy Showcase WARC series – Episode 2 28th November 2022 • 4 min read

In a summary of the second episode in the On Strategy Showcase WARC podcast series, Tom Roach and Claire Strickett talk about the differences between brand and performance marketing, and how to use them together effectively.

Social Media Platform
Key social media trends brands should jump on 23rd November 2022 • 4 min read

Social media marketing is essential for brands to grow their audience and increase chances of achieving their goals, whether it be sales or awareness. We've gathered 5 of the top social media trends your brand needs to prioritise this year.

Blog Cover Pic
5 Steps To Write a Communication Plan 21st November 2022 • 4 min read

Is your creative marketing campaign concept in need of a communications plan to guide it through the marketing funnel? Well don't fear! We've created a 5 step process to ensure your campaign is as efficient and successful as possible.

Mark Ritson Main
On Strategy Showcase WARC series – Episode 1 16th November 2022 • 4 min read

In a summary of the first episode in the On Strategy Showcase WARC podcast series, Mark Riston talks about how to plan for effective marketing outcomes.

Sign up for our latest insights, ideas and inspiration