At the start of December, Grand Central partnered with professional gift-wrappers, BoxMart, to offer festive shoppers a gift boxing service to raise money for Teenage Cancer Trust.  BoxMart and Grand Central’s efforts to give back proved to be a success as they raised a whopping £3310.00 for Stephen’s Story!

Furthermore, this Christmas saw Grand Central add a touch of Christmas magic to The Birmingham Children’s Hospital by donating their Christmas tree complete with the festive works. To profile the retail offering at Grand Central, we teamed up with retailers to make the perfect ‘Secret Santa’ wish list for festive shoppers. Knowing the perils of shopping for a colleague, we worked hard to come up with a list of the perfect presents that can be found in Grand Central for different personalities.

In addition, we created the Grand Central shopper challenge! While there are many shops filled with unique and wonderful gifts to buy this Christmas, we wanted to showcase how Grand Central has you covered with all the giftspiration under one roof! We identified two shoppers to take on the challenge giving them one hour to find presents from a pre-selected list including:

• ‘Something for your loved one’
• ‘Something to keep mum warm this winter’
• ‘Something for the show off sibling’
• ‘Something to stimulate the brain for your uncle’
• ‘Something for the friend that has everything’

Lastly, we profiled the versatile gift range at Grand Central by delivering an influencer outreach program, leveraging blogger networks to drive more traffic to Grand Central and the website, further connecting with our target audience.

Big Cat sustained relationships with key media stakeholders by delivering the ongoing press office for Grand Central securing widespread coverage throughout December, keeping the shopping mall front of mind with consumers and creating excitement by inspiring potential customers with gift ideas.

Be sure to keep a look out in 2017 to see what other exciting projects will be happening at Grand Central.