Big Cat Insight - 'Restrictions, routines and recommendations as consumers and brands right-size their behaviour'- WARC Exclusive
- The long road back to the ‘old normal’ - In May, visitors to high street retailers in the UK was at 95% of pre-COVID benchmarks. Similarly, ONS also reported top-notch retail sales.
- The Halo Effect - The reopening of parallel verticals (e.g. pubs, cinemas, gyms) as well as the return of routines (e.g. the school run) coincided with a whopping increase in store visitation!
- The Role of Geography - The development that has really boosted visitation sky-high is the stellar rollout of the vaccine in the UK. It’s important for brands to think about their localised media strategies!