26th June 2018

Microsoft AI brought in to turnaround M&S retail fortunes.

Microsoft and Marks and Spencer have partnered to transform customer experience as the retailer closes down many of its stores.

The strategic partnership will look to power up M&S’s customer experience, stores and wider operations, optimising them for its customer base and supporting the notion that hope is not yet lost, but retailers need to evolve and reconsider their offering.

A team of AI engineers and product personnel from Microsoft will work with the M&S Retail Labs team to help deliver its digital transformation.

The partnership will see the two organisations work together to explore how technologies such as artificial intelligence can be utilised within the retail environment to improve customer experience and optimise operations.

We can’t wait so see the results.

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