October’s Motion Monthly

Thursday 28th November, 2019

New Logo and Identity for WarnerMedia

Wolf Ollins is the brains behind the new identity for WarnerMedia. The identity includes a flexible “W” inspired by the clapboard’s iconic motion of the “clapstick” closing down as each scene begins. It can act as a framing device for footage and photos whilst also providing a really smooth transition from one scene to another.

Check out the full case study here.

The 2019 Motion Design Survey

The School of Motion crew recently interviewed 1,000+ working motion designers from 95 countries to “identify and dissect key trends” in the industry, including income differences based on gender, experience, education and employment type.

Some really interesting points here regarding current trends and the future of the industry. Highly recommend having a quick scroll here.

Animators bring their own unique styles to Coal Drops Yard’s identity

This autumn It’s Nice That have teamed up with Coal Drops Yard, a new shopping and dining district in London’s King’s Cross, to create Double Take – a new installation that has seen five giant characters take over and transform the entire site.

It’s Nice That commissioned six animation directors from around the world who have taken over the Coal Drops Yard Instagram account over the past few weeks, just as the sculptures have commandeered the physical space. The brief was for the animators to create an animated loop to reflect the playful spirit of the project, to celebrate their own style, and to respond to the history and heritage of Coal Drops Yard as a destination.

A flexible identity is a really interesting concept but then to allow other animators take on their own style is something that can be admired. The results are collectively different but they all still feel a part of one brand.

Check out the full article here.

ESPN+ | SneakerCenter Montage by BLOCK & TACKLE

SneakerCenter is a new 7 part miniseries on ESPN+, ESPN’s streaming service, that explores sneaker culture across sports and entertainment as told by the athletes, artists, enthusiasts, and brands who power the movement.

ESPN’s production partner Hock Films and the legendary filmmaker and director Bobbito Garcia wanted an iconic show brand and energetic graphics package that resonated with the sneakerhead community.

BLOCK & TACKLE crafted a visual identity and language with a custom logo, show open, and graphics toolkit to use for the series and across various marketing platforms.

Check out the full case study here.

Written by Gareth Burns Junior Designer

Thursday 28th November, 2019


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