Online Insights

Anthony Tattum | Google Analytics | In-bound Links | Marketing | Online Position | Seminar | SEO | SEO Strategy

Thursday 27th September, 2012

How to analyse your business performance and improve your position online.

Yesterday our MD, Anthony Tattum, presented at Bournville College’s Breakfast Seminar on Online Insights and how to start improving your online position.

Speaking to a range of business leaders and practitioners from across all sectors, Anthony discussed why knowing your current position and developing a clear SEO strategy is essential for any business. Regardless of size or industry, if your website is your ‘digital shop-front’ how are people going to hire you if they can’t find you?

There’s only so much marketing jargon you can take that early in the morning but Anthony covered the basics for starting out and key topics such as defining your online business goals, in-bound and internal links, refreshing your content, the importance of evaluation and using Google Analytics…all in the half an hour session.

You can download the full presentation below, or if you attended the session or would just like more information about the subjects covered and how we can help, contact Big Cat’s marketing team here.

 

How to analyse your business performance and improve your position online.

Yesterday our MD, Anthony Tattum, presented at Bournville College’s Breakfast Seminar on Online Insights and how to start improving your online position.

Speaking to a range of business leaders and practitioners from across all sectors, Anthony discussed why knowing your current position and developing a clear SEO strategy is essential for any business. Regardless of size or industry, if your website is your ‘digital shop-front’ how are people going to hire you if they can’t find you?

There’s only so much marketing jargon you can take that early in the morning but Anthony covered the basics for starting out and key topics such as defining your online business goals, in-bound and internal links, refreshing your content, the importance of evaluation and using Google Analytics…all in the half an hour session.

You can download the full presentation below, or if you attended the session or would just like more information about the subjects covered and how we can help, contact Big Cat’s marketing team here.

 

Written by Hannah Davies Marketing Director

Thursday 27th September, 2012