Marketing Strategy

You may ask yourself ‘Why are marketing strategies important in business?’. If you think about it, every conversation you have about your service, product or business is marketing. So it’s important to do it right. A successful marketing strategy ensures you’re communicating the right messages in a way that resonates, with the correct target audience at the most relevant time. This involves knowing your customers, your product and how your market works and the best method of understanding these important marketing details is by creating a strategic marketing process and strategy. This is where Big Cat can help you and your business.

Here at Big Cat, we know the importance of developing a strategic and methodical marketing strategy, that will help you grow and develop your organisation. That’s why our team of dedicated marketing experts will take the time to develop an insight led action plan, which will help you to promote your business, to the right audience, drive ROI and make a positive difference to your bottom line channels your audiences are already using.

Creative Strategy

We’ll make your audience look up and take notice.

Raising awareness, driving footfall, generating fundraising or improving sales first require getting attention to ensure that the message strikes a chord with your audience, we craft a creative strategy to inform what we want to say. Taking your objectives in mind, along with real consumer insights, your brand’s USP’s, we arrive at our creative proposition: the single most important thing we need to say to achieve.

Our creative strategies are the framework for our creative thinking. They focus our creative efforts to ensure that the campaign we produce for you are insight led, on brand and on point. It’s a tried and tested method that drives tangible results.

Communications Strategy

Never be stuck for something to say.

Just because you’re ready to say something doesn’t mean your audience is ready to listen. That is why we create a communications strategy, which specifically targets the correct audience. Catching your audience at the right time and in the right frame of mind is key to getting your brand message across. We’ll help you create achievable communications strategies that drive awareness, engagement and action via the most appropriate mix of channels. This allows us to give you the very best chance of keeping your audience inspired and engaged.

We have developed communication strategies for a wide range of businesses and organisations, in various sectors for two decades and continually update our tactical know-how to make sure your message is communicated message on the most relevant channels.

Media Planning + Buying

Say all the right things in all the right places.

Of all the gazillion media channels out there, perhaps only a handful are right for your business. Our knowledge of the media landscape and access to in-depth audience research means our media planning experts will only ever recommend marketing your message where it’s going to be noticed by the people you need to notice it.

Which is why we will develop a media plan, which will help you and your brand showcase your offering on advertising space. Plus, our relationships with local and national media mean we can offer preferential rates.

Drop us as line!

So whether it’s developing an existing marketing communications strategy or creating a brand new marketing plan, our team of marketing professionals will be able to support you and your organisation, to get the most effective marketing strategy and process in place.

Want to find out how our Marketing & Creative experts could help support your business? Contact us today –

Marketing Blog Posts

View All

Meet the Team

Oliver Richards Junior Marketing Account Director

Marketing Strategy Case Studies

RightTrack Learning - Brand Identity & Marketing Communications Right Track Learning RightTrack Learning - Brand Identity & Marketing Communications Showcasing #SoMuchMore Showcasing Showcasing #SoMuchMore Restaurant Marketing and PR The White Swan Restaurant Marketing and PR Bar + Restaurant Marketing and PR Cucina Rustica Bar + Restaurant Marketing and PR Destination Marketing Absolutely Leisure Destination Marketing Healthcare - Facebook Marketing Umbrella Health Healthcare - Facebook Marketing Umbrella Healthcare Marketing Umbrella Health Umbrella Healthcare Marketing Healthcare Marketing Umbrella Health Healthcare Marketing Charity Marketing, Design + PR Aspire Channel Swim Charity Marketing, Design + PR Bar + Restaurant Marketing & PR - The Alchemist The Alchemist Bar + Restaurant Marketing & PR - The Alchemist Retail PR + Marketing Grand Central Birmingham Retail PR + Marketing Destination Marketing + Design The National Forest Destination Marketing + Design Charity Branding + Marketing Collateral nasen Charity Branding + Marketing Collateral Restaurant Marketing + Design Nosh + Quaff Restaurant Marketing + Design View All Work

Let's get you signed up!

Exciting event launches
Big Cat job vacancies
Industry insights
Restaurant & bar launches