Marketing Strategy

Every conversation you have about your service, product or business is marketing. So it’s important to do it right. A successful marketing strategy ensures you’re communicating the right messages in a way that resonates with the correct audience at the most productive time. And that involves knowing your customers, your product and how your market works. Backwards. Big Cat’s marketing experts take the time to do just that. It’s how we give our clients an edge.

Creative Strategy

We’ll make your audience look up and take notice.

Raising awareness, driving footfall or improving sales first require getting attention. If your communication doesn’t interest your audience, they’re not going to read it. And if it doesn’t stand out, they’re not even going to notice it.

We’ll devise a creative strategy that delivers your messages through the big ideas or
little nudges necessary to stop consumers in their tracks – and then steers them in the
right direction.

Communications Strategy

Never be stuck for something to say.

Just because you’re ready to say something doesn’t mean your audience are ready to listen. Catching them at the right time and in the right frame of mind is key to getting your message across.

We’ll help you plan achievable communications strategies that keep you in touch with your audience over time, and over different channels. So you have the very best chance of keeping them inspired and engaged.

Media Planning + Buying

Say all the right things in all the right places.

Of all the gazillion media channels out there, perhaps only a handful are right for your business. Our knowledge of the media landscape and access to in-depth audience research means our media planning experts will only ever recommend putting your message where it’s going to be noticed by the people you need to notice it.

And depending on what that is, our relationships with local and national media mean we can offer preferential rates.

Marketing Blog Posts

Hannah Davies Associate Director
Oliver Richards Senior Marketing Account Manager
Keshia Chauhan Marketing Account Manager

Want to find out more about how we could help your organisation?

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