Action on Postpartum Psychosis (APP) is a UK based charity that offers support to those struggling with Postpartum Psychosis (PP) and facilitates an education program to improve healthcare services and public understanding. APP is hosted by the University of Birmingham Medical School and creates new research into the causes of PP.
Following being nominated as a finalist in the National Lottery Awards in the Health Project of the Year category, APP approached Big Cat to help raise their profile during the voting period while educating and breaking down stigmas and galvanizing people to vote.
APP had four primary objectives:
Big Cat recommended developing a communications program that drives awareness of postpartum psychosis among women in the UK as well as building engagement with the APP brand by conducting a national consumer media outreach to online and social using case study engagement, credible research provided by APP and through profiling APP’s work.
Launched a national campaign that reached leading print, online and social platforms...
So far the campaign has achieved 14 pieces of coverage extending across several media platforms including, print, online and social – reaching in excess of 2.4 million people. Whilst the campaign is in its final stages, there are still three pieces pending. These include national coverage with a blog on Mums.net, a feature in Take a Break magazine scheduled for October and a regional feature in the Northern Echo.