Marketing Campaign

Aston Business School

Aston Business School briefed Big Cat to deliver a strategic marketing campaign, press coverage & event bookings for their range of Executive Development Courses.

Client

Aston Business School, located in the heart of Birmingham, is one of the largest business schools in Europe.

Objective

  • To assist Aston Business School in launching their range of Executive Development Courses and promoting their Growth Voucher Scheme
  • To increase the number of participants in the Executive Development Programme launch event, and encourage sign ups to the Growth Voucher Scheme
  • To encourage the involvement of companies from the West Midlands region

Delivery

  • Implemented strategic marketing campaigns which included digital, offline, through the line marketing and telesales
  • All types of marketing were targeted to businesses across the West Midlands region
  • Email transmissions were followed up by a dedicated sales team to ensure highest attendance and sign up rates

Results

  • Formed partnerships with Birmingham’s leading professionals and networking bodies such as Birmingham Future and Birmingham Forward
  • Organised interviews in the local press with programme leaders
  • Achieved coverage in publications such as Birmingham Post, The Business Desk and Midlands Business Insider
  • Developed a high level of brand recognition locally
  • Achieved a 20% increase in event bookings