Aston Business School
Aston Business School briefed Big Cat to deliver a strategic marketing campaign, press coverage & event bookings for their range of Executive Development Courses.
Aston Business School, located in the heart of Birmingham, is one of the largest business schools in Europe.
- To assist Aston Business School in launching their range of Executive Development Courses and promoting their Growth Voucher Scheme
- To increase the number of participants in the Executive Development Programme launch event, and encourage sign ups to the Growth Voucher Scheme
- To encourage the involvement of companies from the West Midlands region
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Big Cat helped Aston Business School to form partnerships with Birmingham’s leading professionals and networking bodies such as Birmingham Future and Birmingham Forward...
- Implemented strategic marketing campaigns which included digital, offline, through the line marketing and telesales
- All types of marketing were targeted to businesses across the West Midlands region
- Email transmissions were followed up by a dedicated sales team to ensure highest attendance and sign up rates
- Formed partnerships with Birmingham’s leading professionals and networking bodies such as Birmingham Future and Birmingham Forward
- Organised interviews in the local press with programme leaders
- Achieved coverage in publications such as Birmingham Post, The Business Desk and Midlands Business Insider
- Developed a high level of brand recognition locally
- Achieved a 20% increase in event bookings
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