PR Campaign

Beyond Bricks

Beyond Bricks briefed Big Cat to deliver a PR campaign, engaging over 2000 people through community arts projects.

Distinguish Lozells and East Handsworth as a positive, imaginative place in which to live and visit, increasing community identity, pride and vitality
Use a series of art based projects as a method of building community cohesion
Impact on perceptions and increase aspirations
Provide opportunities for the community to come together to strengthen their connections to one another and to contribute to the changes happening in the area
Develop a series of high quality arts activities that reflect the aspirations of the local communities in the pathfinder area

Work alongside various partners including Multistory, Arts Council England and Urban Living to deliver programme
Regional and trade PR campaign which highlighted key activities and an overview of the project
Call to actions issued to regional press encouraging people to participate in the projects
Interviews and features organised with regional broadcast and print media

ROI 1:10
PR Value – £90,000
Circulation = over 3,000,000
Over 2,000 residents from the neighbourhoods participated in 90 workshops throughout the summer
Regular features in BBC WM, Birmingham Mail and Creative Boom