PR Campaign

Beyond Bricks

Beyond Bricks briefed Big Cat to deliver a PR campaign, engaging over 2000 people through community arts projects.

Client

 

Objective

  • Distinguish Lozells and East Handsworth as a positive, imaginative place in which to live and visit, increasing community identity, pride and vitality
  • Use a series of art based projects as a method of building community cohesion
  • Impact on perceptions and increase aspirations
  • Provide opportunities for the community to come together to strengthen their connections to one another and to contribute to the changes happening in the area
  • Develop a series of high quality arts activities that reflect the aspirations of the local communities in the pathfinder area

Delivery

  • Work alongside various partners including Multistory, Arts Council England and Urban Living to deliver programme
  • Regional and trade PR campaign which highlighted key activities and an overview of the project
  • Call to actions issued to regional press encouraging people to participate in the projects
  • Interviews and features organised with regional broadcast and print media

Results

  • ROI 1:10
  • PR Value – £90,000
  • Circulation = over 3,000,000
  • Over 2,000 residents from the neighbourhoods participated in 90 workshops throughout the summer
  • Regular features in BBC WM, Birmingham Mail and Creative Boom