Health + Safety Event Management

Big Issue Foundation

11 Miles, 150 Walkers, £20,000 raised for the first Big Issue Foundation Night Walk.

Client

 

Objective

  • To orchestrate the first Big Issue Foundation Night Walk to be held in Birmingham
  • Design an 11 mile route to be walked throughout the night in Birmingham on Friday 5th October 2012
  • Raise £20,000 to support some of the most vulnerable individuals in Birmingham
  • Attract new and existing supporters of the Big Issue Foundation
  • Deliver a fun and memorable event that positions the walk as a ‘must do’ annual event in Birmingham
  • Devise a route that accommodates 150 walkers.
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Delivery

Event delivered by The Fair

  • Managed event logistics; creation of a detailed route that displayed some of Birmingham’s proudest landmarks
  • Plotted check points for walkers at BrindleyPlace, SIFA Fireside Shelter, Edgbaston Cricket Ground and Martineau Gardens, with bands, PA systems, entertainment and refreshments at each one
  • Arranged for health and safety teams; both security and paramedics to accompany the walkers at all times
  • Liaised with local authority and city centre partnerships

Results

  • The event raised more than £20,000
  • Over 100 walkers participated in the event
  • The first walkers crossed the finish line at 4.15am, and the last ones finished at 5.30am
  • 112 directional signs were placed around the streets of Birmingham and collected up as the walk progressed through the night

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