Design, Marketing, PR + Event Management

The Biohub Birmingham

The University of Birmingham briefed Big Cat and The Fair to deliver design, marketing, PR and event management for The BioHub – a new, fully serviced biomedical laboratory and office space specifically designed for Medtech entrepreneurs and start-ups at Birmingham Research Park.

Client

The BioHub Birmingham is a fully serviced biomedical research laboratory specifically designed to nurture and support the growth of life science companies from proof of concept stage into businesses attracting investment.

Objective

  • To raise awareness of The Biomedical Innovation Hub
  • To attract prospective tenants, by creating a new brand identity and delivering a marketing and communications strategy to the clearly defined target audience

Delivery

  • Created a strong brand identity encompassing a new logo, strapline and branded materials
  • Built a brand new, fully responsive website to promote The BioHub and capture data
  • Wrote and sold in press releases, invited journalists to the launch and secured features in trade and business publications
  • Supported the client at key events in the sector by providing branded promotional literature and exhibition materials
  • Event management of three open days and a formal launch event, enabling potential tenants to visit The BioHub and view the facilities

Results

Increased number of tenant sign ups.