The University of Birmingham briefed Big Cat and The Fair to deliver design, marketing, PR and event management for The BioHub – a new, fully serviced biomedical laboratory and office space specifically designed for Medtech entrepreneurs and start-ups at Birmingham Research Park.
The BioHub Birmingham is a fully serviced biomedical research laboratory specifically designed to nurture and support the growth of life science companies from proof of concept stage into businesses attracting investment.
To raise awareness of The Biomedical Innovation Hub
To attract prospective tenants, by creating a new brand identity and delivering a marketing and communications strategy to the clearly defined target audience
What our clients say about us
We created a strong brand identity encompassing a new logo, strapline and branded materials...
Created a strong brand identity encompassing a new logo, strapline and branded materials
Built a brand new, fully responsive website to promote The BioHub and capture data
Wrote and sold in press releases, invited journalists to the launch and secured features in trade and business publications
Supported the client at key events in the sector by providing branded promotional literature and exhibition materials
Event management of three open days and a formal launch event, enabling potential tenants to visit The BioHub and view the facilities