Marketing Strategy

Birmingham Children’s Hospital

Big Cat created a fundraising strategy for Birmingham Children’s Hospital.


Birmingham Children’s Hospital is a leading UK specialist paediatric centre, offering expert care to children and young people.


  • To support the hospital in the development of a fundraising strategy to support the raising of £10 million
  • Assist the hospitals head of fundraising in the creation of the strategy document
  • To create an internal look and feel for the strategy that can be rolled out across the hospital on fundraising projects
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  • Created a framework and template for the strategy to follow
  • Drafted parts of the strategy document
  • Created the Marketing and Communications part of the strategy
  • Designed and illustrated the ‘Fundraising Journey’ for the document look and feel


  • Delivered a comprehensive fundraising strategy document
  • Illustrated 12 sections of the strategy
  • Received positive internal feedback from Birmingham Children’s Hospital board

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