PR Campaign

Birmingham City Council

Big Cat was briefed to deliver a Pr campaign profiling some of the region’s top independent businesses following receipt of funding from Birmingham City Council.

Client

 

Objective

  • Raise awareness of the support the City Council offers to new business start ups
  • Profile successful independents within the immediate Birmingham area
  • Raise awareness of the WNF fund and how businesses can apply and benefit from it

Delivery

  • A series of press release detailing the success stories of WNF
  • Profile pieces on business owners in leading regional, national and trade titles
  • Advertorials in the Birmingham Post profiling the programme and its ambassadors

Results

  • A series of features on BBC WM’s Joanne Mailin’s show featuring interviews with business owners
  • Midlands Today and ITV features profiling independent businesses and their owners who are linked to the fund
  • Coverage achieved in a variety of titles including Birmingham Mail, Retail Week, The Grocer, The Jeweller and Guardian