Event Management + Marketing

Birmingham Future

Big Cat Group’s events division The Fair delivered 150 corporate events for Birmingham’s young professionals and future business leaders.

Client

Objective

  • Deliver an events programme that provides a networking and educational platform for Birmingham’s young professionals and future business leaders
  • Increase the gross profit of Birmingham Future events over a two year period
  • Encourage a high level of speaker acquisition for events
  • Source new and exciting content and speakers for events
  • Increase attendance through engaging event content and a digital marketing strategy
  • Grow the Birmingham Future database of members.

Delivery

Event delivered by The Fair.

  • Introduced event KPIs based on a return on investment analyses
  • Implemented a new events booking process
  • Managed Birmingham Future website and event content
  • Made recommendations from post event anaysis on content for future events, emailers and website amendments
  • Redesigned emailer to capitalise on click through figures and drive further website traffic
  • Constructed weekly emailers and event updates to go out to over 800 members

Results

  • Orchestrated 150 events over a two year period
  • Provided speakers at each event with 50 high profile guests
  • Raised the gross profit of Birmingham Future events by 60% with every event making a profit
  • Maximised footfall of all events for both members and non-members
  • Improved the number of new emailer subscribers to 850 people
  • Gained continuous positive feedback from delegate list from across 21 different professional service sectors