Marketing + PR Campaign

Birmingham Made Me

Big Cat delivered a Marketing + PR campaign for the Birmingham Made Me Exhibition, celebrating greater Birmingham’s manufacturing and creative heritage.

Client

 

Objective

  • To raise awareness of the exhibition, Idea Birmingham and Birmingham City University
  • To deliver an integrated PR + Marketing campaign to all relevant target audiences across multiple sectors
  • To manage and execute the social media and content
  • Develop and manage the exhibitions key messages across different channels

Delivery

  • Produced a variety of marketing materials to promote the exhibition including e-newsletters and printed marketing materials
  • Regular updates of the website, press and social media channels with announcements and programme highlights
  • Identified audiences for each session of the exhibition and a strategy to target them
  • Maximised press opportunities to promote the exhibition on a regional and national level

Results

  • Two and a half weeks of sold out seminars and talks
  • 247% in @ideabirmingham followers
  • Press coverage about the event and its stakeholders achieved across regional and national media.