Education PR + Design

Bournville College

In September 2011, Big Cat helped Bournville College host a launch event in celebration of their new £66 million campus.

Client

Bournville College is a Birmingham-based further education college, offering courses including BTECs, A Levels, NVQs, Apprenticeships and bespoke qualifications.

Objective

  • Host a large scale launch event for specially invited guests in celebration of the new building and the start of a new age for the college
  • The event needed to be a celebration but also a thank you to all those who have been involved in the build and the development of the new college campus
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Delivery

Event delivered by The Fair.

  • Full 360 campaign which included event management, design, PR, and social media
  • An exclusive event for 500 VIP guests at the new college campus
  • Keynote speech from Chris Tarrant
  • Entertainment included : flash mobs, choreographed dance routines, string quartet and a firework display
  • A digital time capsule

Results

  • Target of £35,000 sponsorship achieved
  • Press coverage of the launch in the Guardian, TES and in regional news media
  • Digital time capsule had over 320 entries from the general public and is still used by the College internally
  • Interviews on local radio, BBC WM to raise awareness of the event and time capsule

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