Event Management, PR + Design

Business Link

 

Client

Business Link is one of the country’s leading business development advisory services.

Objective

Delivery

Event delivered by The Fair.

  • Fully integrated marketing campaign which utilised digital marketing, tele-sales, and public relations
  • Created a range of marketing materials which supported the delivery of the programme
  • Event managed the entire workshop programme which involved sourcing venues, logistics, catering and session delivery

Results

  • Increased event attendance throughout the entire business development programme
  • Over 220 West Midlands SMEs attended events across the region
  • Increase in take up of free advice service and applications for business support
  • Press coverage in a range of regional publications including Birmingham Post, The Business Desk, Coventry Telegraph and Express & Star