The clinic selected Big Cat as an agency partner to create a new brand identity, build brand awareness, engage staff and consultants and increase referral numbers to the clinic.
Clatterbridge Private Clinic is a day case Oncology centre based in the Wirral. The clinic is situated on the campus of The Clatterbridge Cancer Centre NHS Foundation Trust and works in partnership with the Trust. Treating adults with physical cancers, Clatterbridge Private Clinic is the only facility in the UK to offer proton beam therapy for Ocular Melanoma (eye cancer).
To provide ongoing design and marketing services for the clinic, with outputs to be delivered from 2014 to present. The key objectives of the initial brief were:
Conduct industry and competitor research to inform all outputs
Produce brand identity, imagery and printed materials to an agreed look and feel which is representative of the clinic’s proposition and the values of the organisation
Produce a new website which effectively communicates the services the clinic provides, including data capture capabilities and easy facilitation of updates by members of staff at the clinic
Produce wayfaring signs and billboards to ensure patients can easily locate the clinic
To deliver on ad-hoc design and marketing requests
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To achieve the key components of the brief, the marketing strategy was developed, refined and turned into a practical plan. A designated account manager was responsible for liaising with the client, suppliers and other Big Cat colleagues to ensure efficient and effective delivery of all projects.
New brand identity, including logo and name development (from ‘The Clatterbridge Clinic’ to ‘Clatterbridge Private Clinic’)
Design and print of promotional materials
Design and build of a new website
Ongoing ad-hoc requests also include:
Stationery – branded compliment slips, appointment cards, business cards, drinks menu
Posters, leaflets and animated PowerPoint presentations to be placed in the clinic and the Trust to encourage staff and patient engagement with the clinic
Creation of a comprehensive GP database
Mail merges to GPs, Consultants and Gynaecologists practicing in areas with high levels of private patient medical insurance
Design of clinic eDMs to be sent to various industry databases
Digital proposals for Clatterbridge Private Clinic and its Proton Therapy Service
The production of an Annual Review
Enhanced brand, Trust and consultant engagement
Increase in patient volumes as a direct result from marketing activity