Creative Design, PR + Event Management

Colmore Business District

Big Cat + The Fair were brought in to promote Colmore Business District’s first ever Music Takeover event. Two days, four locations, over 20 performing artists.

Client

 

Objective

  • Assist with the launch event press and promotion
  • Promote the festival to regional and trade press, across both print and online
  • Help raise awareness and increase footfall at the events
  • Organise event management for four locations over two day
  • Book line-up of artists to perform over the two day festival
  • Assess all health and safety procedures for the festival
  • Oversee and run the event production leading up to and during the event

Delivery

Event delivered by The Fair.

  • Created an eye-catching design concept to translate across all marketing materials
  • Produced a brand look and feel for Colmore Business District Music Takeover
  • Created marketing materials using chosen design style including flyers and a festival map
  • Brainstormed names for the event, which resulted in Music Takeover
  • Ensured all health and safety measures were prepared for the event
  • Sourced and booked artists available to play over the two days
  • Media liaison to raise awareness of the event to drive footfall
  • Produced promotional materials to send to press and use within the marketing
  • Provided event management for each of the stages and locations for the duration of the festival
  • Ran the event production including; staging, lighting and sound
  • Organised the artists running order to play over the four locations
  • Assisted with launch party, producing guest list, photographs and general support throughout the night

Results

  • 24 artists performing in 4 locations in Birmingham’s Colmore Business District
  • Large footfall to the festival in each of the locations
  • Pre-empted and avoided all possible health and safety issues
  • Positive news coverage in regional, business press and broadcast including BBC WM, Birmingham Mail and Birmingham Post
  • Event listed on various listings and events websites as well as consumer reviews on popular blog sites such as Birmingham Central and Style Birmingham