Event Marketing + PR Campaign

Fun World

Big Cat delivered an event marketing and PR campaign for the promotion of Fun World – a giant indoor fair, with special guests Jedward!

Client

 

Objective

  • Raise awareness of the funfair amongst young people via PR and social media
  • Drive ticket sales during the Christmas period
  • Publish offers and events taking place
  • Create the brand and marketing assets
  • Design and develop marketing strategy and plan
  • Implement marketing communications campaign across Midlands and North regions

Delivery

Event delivered by The Fair.

  • Worked closely with NEC and ticket company to leverage existing bases
  • Sourced media and co-partners to maximise budget
  • Managed media buying across broadcast, print, online and outdoor
  • Designed and implemented PR, social, digital and DM campaigns
  • Designed TV, 2D and digital ads
  • Policed the brand across all media executions
  • Managed Jedward’s celebrity appearance and city centre publicity stunts
  • Over 100 images uploaded and tagged of Funworld by visitors
  • Viral YouTube videos of Jedward fans singing during performance, uploaded by the fans
  • Managed Jedward’s celebrity appearance and city centre publicity stunts
  • Over 100 images uploaded and tagged of Funworld by visitors
  • Viral YouTube videos of Jedward fans singing during performance

Results

  • 25,000 attended
  • Managed budget of £150,000
  • 5,216,317 OTS
  • 656 Facebook fans over 4 week period
  • Over 100 images uploaded and tagged of Funworld by visitors
  • Viral YouTube videos of Jedward fans singing during performance, uploaded by the fans