Consumer PR Campaign

Future Finance

Big Cat’s PR team was briefed to help Future Finance to be noticed by students and considered a reliable and trustworthy specialist loans lender.

Client

Future Finance, the UK’s first specialist student lender, provides competitive tailored loans to students in the UK and Germany whose government loans and bursaries are not enough to cover the cost of higher education.

Objective

To improve the familiarity, relevance and credibility of Future Finance amongst UK students through gaining national PR coverage

What our clients say about us

Delivery

  • Create a dialogue with top tier ‘youth’ media to help humanise Future Finance
  • Sustain relationships with students by bespoke content sharing
  • Share customer stories – it’s a fact that we make decisions based on emotional drivers, so the best way to get noticed with our target group is through telling real life examples through compelling story telling
  • Steady drumbeat of news – engage with the student market, through regular news hooks created by tapping into owned data, research results from a commissioned survey, as well as utilising topical issues and piggybacking on trending news in relation to students, education and finance
  • Influencer strategy – when targeting millennials, success comes from knowing how a young connected consumer behaves around multiple channels. Engage a range of highly influential bloggers across the country in a sponsored content program
  • Partnering with university media platforms – link with several universities to identify opportunities to provide content via the university communication channels. Develop ‘life hack’ style blogs providing top tips to support students financially

Results

  • This program is currently underway but we have already begun talking to students through key media outlets, securing national coverage so far in mainstream publications such as: The Independent, Sugarscape, Indy Students, The National Student, Grapevine and The Times
  • Identified 3 key case studies, crafting a narrative which will be sold into consumer media titles
  • Identified a bank of suitable bloggers and influencers which align to the Future Finance brand while also having high engagement rates
  • Total brand reach with coverage achieved to date: 206,095,136
  • Total AVE to date after 4 months: £152,830
  • Total PR value to date after 4 months: £378,750.00
  • More to come…

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