PR, Marketing + Event Management

Hello Digital

A 2-day digital conference; 26 events, 56 speakers and over 420 delegates.

Client

 

Objective

  • Delivery of PR, Marketing, Design and Event Management for 3 years of the Hello Digital & Hello Culture conferences
  • Invite speakers from Microsoft, Virgin and EU Commission to cover subjects including the latest technologies, change management, digital IP, marketing techniques and futurology
  • Create conversations, increase adoption of digital technologies by WM SMEs, define risks involved with transformation

Delivery

Event delivered by The Fair.

  • Employed extensive social media tactics before, during and after event
  • Delivering a regional PR & advertising campaign to drive attendance
  • Created all brand assets and managed deployment
  • Managed the curation and development of all of the conferences alongside partners such as Birmingham City Council, AWM and Business Link West Midlands

Results

  • 26 events over two days with 56 speakers
  • Over 420 delegates attended the conference and its sessions
  • Huge digital participation; 9000 web visitors and 1100 hash-tagged tweets