PR Campaign

Hereford Photography Festival

Big Cat delivered a PR campaign for Hereford Photography Festival – the UK’s oldest running photography festival.

Client

 

Objective

  • Drive footfall to the festival and its various exhibitions across the region
  • Engage with regional, national and trade journalists
  • Raise brand awareness of the festival and its funding situation

Delivery

  • Strategic PR campaign implemented on regional and national levels
  • Journalists invited to attend premiere
  • Features and interviews secured with artists and organisers
  • Press releases featuring the highlights of the festival issued to all relevant event listings, national, regional and trade publications

Results

  • Interviews on local BBC radio with artistic director
  • Feature on BBC Midlands about the effect the festival has on tourism in the region
  • Reviews in The Independent, Guardian, Art Monthly
  • ROI 1:7
  • Total circulation – 4,852,000
  • Total PR Value = £68,109