PR + Event Management

Jamaica Live

33,000 people in the heart of Birmingham city centre celebrating Jamaican heritage and culture.

Client

 

Objective

  • Deliver an event for people of all ages and races
  • Showcase the diversity and community spirit of Birmingham, pushing aside social stereotypes
  • Raise awareness of the festival on a regional and national level
What our clients say about us

Delivery

Event delivered by The Fair.

  • Managed the build of main stage, yurts and community area
  • Sourced and installed AV and PA equipment
  • Planning of Press Day which featured a visit from Chris Holmes MBE and Jonathan Edwards CBE
  • Interviews with talent, Levi Roots and organisers of festival

Results

  • 33,000 people attended Jamaica Live
  • 142 jerk chickens eaten
  • Full page spread in the Daily Mirror; numerous interviews on Midlands Today and BBC WM
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