Keep A Breast
International charity Keep A Breast briefed Big Cat to act as a press office during their #checkyourselfie campaign.
The Keep A Breast Foundation™ is the leading youth-focused, global, non-profit breast cancer organization.
- To drive awareness of Keep A Breast’s #checkyourselfie campaign
- To help increase the number of downloads of the ‘check yourself’ app, and announce the charity to the UK giving it distinct share of voice amongst a landscape that is hotly contested
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Coverage successfully reached an excess of 736 million media impressions...
- During breast cancer awareness month, Big Cat delivered a national campaign that reached print and online with a particular focus on women’s press/writers
- Focusing on real life breast cancer survival stories to provide the human interest element of the campaign and promote the importance of early awareness
- Achieving 11 pieces of quality coverage across national print and online media including the Daily Mail, Huffington Post UK, The Daily Telegraph, The Mirror and Women’s Health
- Coverage successfully reached an excess of 736 million media impressions
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