PR Campaign

Magnum Photos

Big Cat delivered a PR campaign for world renowned photographers Magnum Photos’ exhibition ‘Magnum Sport: Icons & the Everyday’.

Client

 

Objective

  • Raise awareness of the exhibition amongst Birmingham’s business community and members of the general public
  • Develop new and large audiences for the exhibition and associated events
  • Create dynamic social media activity and lively online presence linked to existing partner sites
  • Secure national, regional and local media coverage for this exciting and unique exhibition and the project partners involved

Delivery

  • Press releases written to suit different demographics and target audiences (i.e. business, art, photography, local)
  • Interviews between exhibition partners and broadcast media set up
  • Build and manage of website for the project
  • Daily updates of Facebook and Twitter

Results

  • A broad range of regional, national and trade coverage secured
  • Coverage included a double page spread in the Birmingham Post, articles in Area Magazine, Birmingham Mail, Express & Star, Outdoor Photographer, Black & White Photography
  • Interviews secured on Midlands Today and BBC WM with key organisers and spokespeople