Event Marketing + PR

Monsters Extreme Freestylers

Big Cat was briefed by Monster Extreme Freestylers to deliver event marketing and PR for the UK tour.

Client

 

Objective

  • To raise awareness of the UK tour date through social media platforms
  • Trigger conversation and interaction amongst fans and other online communities
  • Interact with an audience who would not normally engage with the brand

Delivery

  • YouTube videos featuring interviews with the world’s top motocross stunt riders
  • Continuous news updates about the tour and its riders through Facebook and blog
  • Digital competitions run in conjunction with sponsors and offline partners

Results

  • 9,814 fans on Facebook
  • Over 2,000 comments and status likes on Facebook
  • 6 YouTube video uploads; with over 5,000 views.