Marketing + Event Management

My Travel

Big Cat and The Fair were briefed to organise and promote My Travel’s annual cruise for 2000 customers.

 

Client

 

Objective

  • Promote and organise events for ‘Escapades’, a youth packaged holiday with over 60,000 customers
  • Administrate the UK event throughout the overseas resorts during the season
  • Event manage a 4-day cruise to Amsterdam
  • Transport suppliers, speakers and entertainers to and from destinations

Delivery

Event delivered by The Fair.

  • Designed, planned, and organised all elements event for around 2000 customers
  • Training and managing 90 sales reps
  • Co-ordinate the passenger booking aspects of the events
  • Designed and produced a promotional toolkit
  • Sourced and managed the most cost effective and experienced suppliers
  • Delivery of an engaging range of activity from workshops to music events
  • Transportation, accommodation and 3-day care for 1500 people to Newcastle to and from around the UK and Ireland, and then to Amsterdam

Results

  • Provided transportation, accommodation and 4-day care for people to Southampton from around the UK and Ireland
  • Sell out events over 4 years