Restaurant Marketing + Design
Nosh + Quaff
Big Cat was briefed to develop a programme of promotional campaigns for Nosh and Quaff, including delivery of design services.
Big Cat was briefed to develop a programme of promotional campaigns for Nosh and Quaff, including delivery of design services.
Nosh and Quaff is Birmingham’s irresistible, feel good restaurant and bar in the heart of the city, serving a mouth-watering selection of gourmet burgers, hot dogs, ribs and the star of their menu, lobster. The venue is part of the venerable Lasan Group of restaurants.
Following an ideation session between Big Cat and Nosh + Quaff, we discussed the potential for a variety of promotional initiatives, and campaign calendar was developed.
This calendar provided the framework for 6 months of activity, including direction for 3rd party Social plus PR agencies, with Big Cat executing the following monthly scope-of-work:
Campaign activity would remain agile, with impact of the activity assessed in monthly meetings between Big Cat and the client, resulting in recommendations for future activity (based on findings).
17% increase in sales of target menu items during campaign periods.
