Digital Marketing

Perkins Slade

Client

 

Objective

  • Develop Perkins Slade’s social media strategy for the sports sector
  • Establish Perkins Slade’s presence on a variety of social media platforms including Twitter, Linkedin and Facebook
  • Increase the number of prospects and enquires Perkins Slade receive through the website

Delivery

  • Delivered in-depth social media surgeries with staff at Perkins Slade to ensure they aware of the latest developments in social media
  • Planned weekly tweets and blogs which pushed key messages and the latest developments at Perkins Slade
  • Developed ‘Coach, You’re The Best’ competition to raise brand awareness amongst sports teams and their coaches
  • Implemented extensive SEO and PPC (Pay Per Click) campaign for sports insurance

Results

  • ‘Coach, You’re The Best’ competition received over 10,000 individual votes
  • Increase in social media activity from staff at Perkins Slade following digital surgeries
  • 300% increase in hits to Perkins Slade website

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