PR Campaign

Pitman’s People

Big Cat delivered a PR campaign for Pitman’s People’s 10th anniversary event, with over 200 people.

Client

Pitman’s People provides staffing solutions for the events industry.

Objective

  • Create and develop an extensive PR and marketing strategy, for the 10th anniversary event for Pitman’s People
  • Raise the profile of Pitman’s People and celebrate its decade of fantastic achievements
  • Increase attendance through engaging the target audience using a mixture of traditional PR and Social Media.

Delivery

  • Press releases written pre and post event shouting about the success of Pitman’s People
  • Developed a social marketing campaign utilising Twitter, Facebook & LinkedIn to promote the event
  • Designed event invite for both digital and print distribution
  • Contacted over 200 influential senior managers from the events industry
  • Social media reporting during the event.

Results

  • The event was attended by over 200 VIP guests
  • Secured coverage in Event Industry News, Conference News, Stand Out and Event Magazine
  • Digital influence achieved with over 70 mentions via Twitter & Facebook over two week period