Brand, Design + Print

RoSPA (The Royal Society for the Prevention of Accidents)

Big Cat were briefed by RoSPA to provide creative / design support services on a retained basis.

Client

For almost 100 years, RoSPA has been quietly working behind the scenes to change both legislation and attitudes surrounding accidents. From the compulsory wearing of seatbelts, to the Cycling Proficiency Test and to the more recent ban on hand-held mobile phones behind the wheel, RoSPA has been instrumental in preventing millions of deaths and serious injuries in our society.

As a registered charity, RoSPA are committed to continuing this legacy of change. Through various activities – campaigning, carrying out research, influencing legislation, informing and educating, auditing and providing expert consultancy to businesses – RoSPA strive to achieve their mission: To save lives and reduce injuries.

Objective

Big Cat were briefed by RoSPA to provide creative / design support services on a retained basis. The main area of work comprised the design, artwork and print production (where necessary) of a range of marketing and events materials throughout the year, to promote RoSPA’s training courses and products in an engaging manner. Big Cat were also tasked with developing creative campaign and brand concepts (aimed and existing and potential new customers) on key projects.

All work produced by Big Cat needs to comply with RoSPA’s existing brand guidelines to provide accuracy and consistency across all communications plus providing further recommendations / builds to guidelines where deemed appropriate.

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Delivery

Throughout working with RoSPA, Big Cat have provided a suite of design services, from concept to artwork, for a variety of collateral, including:

  • An annual catalogue, clearly communicating the breadth of information about RoSPA’s product and service offering
  • Designed publication ads for UK and International media
  • Designed digital adverts and assets, including social media graphics and interactive forms
  • Campaign marketing materials
  • Branding and logo development for all subsidiary brands

 

To ensure consistent, quality output and efficient turnaround of all briefs, all studio members assigned to the RoSPA account were fully briefed on the latest brand guidelines and up-to-date copies were made freely accessible. This was supported by a rigorous client briefing and internal job management process, which proved an effective format for fulfilling high workloads and tight deadlines from RoSPA.

Results

  • Increased product sales
  • Higher rate of course enrolment
  • Consistent branding and design across all collateral
  • Fantastic feedback from the client and their customers
  • A very successful client relationship spanning over six years
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