Charity Marketing Strategy

Round Table

Round Table approached Big Cat to create an intensive recruitment campaign throughout January, through website, digital advertising, email, social, SEO, PPC and PR.

Client

Objective

  • Raising general awareness nationally of the Round Table throughout January
  • Drive social engagement with both members and non members
  • Increase January membership enquiries on previous years
  • Deliver a campaign which provides longevity past January for on-going content

Delivery

  • In depth research into the Round Tables prospective members
  • Strategic development of a complete concept sub-brand and story to engage with new and existing members
  • Fully integrated media planning to reach audiences via multiple channels
  • Detailed measurement and maintenance in order to maximise campaign performance

Results

  • Record membership enquiries on previous years
  • Reaching over 25,000 internet users per day through social activity
  • Over 1500% more social interaction on previous months
  • Press coverage up and down the country