PR, Marketing + Event Management

The Old Library

7 years, 250 brides and a range of conferences and concerts all under one roof.

Client

 

Objective

  • Book events, profile space
  • Create brand awareness
  • Promotion of facilities
  • Co-ordinate capabilities of events team

Delivery

Events delivered by The Fair

  • All events and logistics managed by our in-house events team
  • Events included weddings, conferences, product launches and concerts
  • PR support through national, regional and trade press
  • Development of digital strategy that involved the building and management of an updated website, as well as the use of SEO and Google adwords
  • Designing of marketing materials; printed advertisements, leaflets and flyers.

Results

  • Coverage in Times, Guardian, BBC Midlands Today and BBC WM
  • Increase in web traffic by 300%
  • Clients included Google, Mars, Vodafone, Global Radio
  • Artists performed at venue have included Amy Winehouse