Consumer PR Campaign

The Public

Big Cat was briefed to deliver a PR campaign, promoting leading Midlands based arts and entertainment venue The Public.

Client

 

Objective

  • Promote exhibitions by artists such as Tracey Emin, Martin Parr and Harry Goodwin
  • Plan and implement crisis communications strategy
  • Deploy marketing tactics such as social media and content creation to support the crisis communication activity

Delivery

  • Increased footfall to the gallery and its exhibitions through increased national and regional print, broadcast and online news coverage
  • Secured positive news coverage about the exhibitions and entertainment showcased at the venue
  • Developed and deployed crisis communications strategy through regional media, national media and social media
  • Created a campaign for the venue, staff and local residents to build a legacy of the venue after it closed, names #LoveOurPublic

Results

  • Arranged numerous show launches with media attendance
  • Press coverage over the campaign from numerous media channels including BBC online and The Guardian
  • Average of 100 tweets and comments being left daily to support the #LoveOurPublic campaign