PR + Social Media

The Voyage

PRCA Dare Award Winning, 15,000 audience members, 150 dancers, Four Nights, One Voyage

Client

 

Objective

  • Engage with local community members, sourcing their stories and heritage to feed into The Voyage
  • Raise awareness and drive footfall to the event
  • Work alongside Hippodrome PR & marketing team to deliver PR and social campaign

Delivery

  • Integrated PR and social media campaign
  • Organise launch event in February for key stakeholders and press
  • Partnerships formed with the BBC who are backing project
  • Press interviews and features with the creative team and artists about The Voyage

Results

Big Cat was awarded a 2013 PRCA Dare award for this event in the Live, Launched and Loud category.

  • National broadcast on the following channels – BBC, ITV News at 10, Sky News and Channel 4 News
  • Print press coverage in the Independent, The Guardian and Stylist Magazine
  • Numerous interviews and coverage on BBC Midlands Today, Radio WM and a wide selection of regional newspapers and blogs
  • Over 1,000 Facebook fans during the pre-event activity and over 700 photos shared during the event on social networks