PR + Social Media
PRCA Dare Award Winning, 15,000 audience members, 150 dancers, Four Nights, One Voyage
- Engage with local community members, sourcing their stories and heritage to feed into The Voyage
- Raise awareness and drive footfall to the event
- Work alongside Hippodrome PR & marketing team to deliver PR and social campaign
What our clients say about us
Big Cat was awarded a 2013 PRCA Dare award for this event in the Live, Launched and Loud category...
- Integrated PR and social media campaign
- Organise launch event in February for key stakeholders and press
- Partnerships formed with the BBC who are backing project
- Press interviews and features with the creative team and artists about The Voyage
Big Cat was awarded a 2013 PRCA Dare award for this event in the Live, Launched and Loud category.
- National broadcast on the following channels – BBC, ITV News at 10, Sky News and Channel 4 News
- Print press coverage in the Independent, The Guardian and Stylist Magazine
- Numerous interviews and coverage on BBC Midlands Today, Radio WM and a wide selection of regional newspapers and blogs
- Over 1,000 Facebook fans during the pre-event activity and over 700 photos shared during the event on social networks
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