Restaurant Marketing + PR

Turtle Bay

Big Cat launched the third and largest Turtle Bay restaurant to date (in 2013) in the 22 strong chain providing a tailored mix of marketing and PR services as well as a high profile launch party in Birmingham.

Client

Turtle Bay is a buzzy restaurant and cocktail bar with beach shack chic, calypso beats and Caribbean comfort food.

Objective

  • Plan, design and deliver an integrated PR + Marketing launch program
  • Plan media activation (paid and earned) and deploy field marketing program in Birmigham, particularly targeted the hipsters, Caribbean and corporate audiences
  • Build brand awareness through a steady drumbeat of activity
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Delivery

We needed to build fame first then educate so we:

  • Created a short, high impact campaign
  • Ensured tactics worked harmoniously to optimise impact
  • Deployed ads, PR, social, flyering and email marketing
  • Designed, invited and managed the launch party

Results

Turtle Bay has become one of the city’s busiest restaurants and rolled out successfully across the UK.

  • 900 people attended the launch party
  • Steady at £50k per week
  • PR return on investment of 12:1

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