Marketing, PR + Social Media Strategy

VisitDenmark

Big Cat provided Marketing, PR and Social Media consultancy to VisitDenmark for their Olympic Zone during the Olympic Games.

Client

 

Objective

  • Provide Marketing & PR Strategy and support
  • Provide full PR support during the Olympics
  • Profile key activities taking place in the Olympic Village
  • Work alongside Visit Denmark to manage event promotion

Delivery

  • Media liaison
  • Arrange and host press night
  • Organising national features
  • Ensuring press attendance at event

Results

  • Coverage across titles that included; Time Out London, Evening Standard and Even Magazine
  • Increase footfall to the events and launch activity
  • Client satisfaction 97%