Washington Green is a Birmingham-based art publisher specialising in the representation of the finest painters and sculptors.
Our brief was to tell people about Washington Green’s artists and extensive calendar of exhibitions nationwide – with the goal of increasing awareness about their galleries, driving footfall to them and helping sell more art.
It was all about getting consistent awareness for the portfolio of galleries and positioning and establishing Castle Galleries as the leading art retailer in the UK – on and off line.
What our clients say about us
Working together with Washington Green and its network of galleries we helped achieve an advertising value equivalent of over £1.8m...
Key messaging directed our PR:
Champion the art retail category and challenge the public perception of fine art, demonstrating that Castle Galleries makes art accessible and affordable
Raise brand awareness
Generate a regular flow of editorial coverage (features, articles, news, product placement) both on and offline which helped attract and inspire target customers to search for the company online, register on their database and ultimately buy art
Promote the launches of new artists and collections – nationally and regionally
Support independent partner galleries with regional press activities
Working together with Washington Green and its network of galleries we helped achieve:
Advertising value equivalent of over £1.8m
An average return on investment of 11
Awareness of their major exhibitions in London with attendance from national press at VIP events
Hundreds of targeted, relevant press coverage secured in top tier regional media titles and arts specialist press – including Bob Dylan’s ‘Drawn Blank Series’, Ronnie Wood’s ‘Drawn to Life’, and Marvel’s ‘Superheroes’
Substantial national reviews and articles secured regularly in print and broadcast titles such as: The Independent, i, The Daily Mirror, independent.co.uk, The Daily Mail, telegraph.co.uk, The Daily Record, and BBC Radio Scotland
Inclusion of artist exhibitions in relevant consumer marketing communications: on website what’s on pages and in shopping centres and retail organisations’ email newsletters
A consistent media presence and therefore a better awareness of what the galleries offer