Exhibition PR

Who Do You Think You Are? Live 2014

Who Do You Think You Are? Live briefed Big Cat to act as a press office for their live exhibition show at its new home – Birmingham’s NEC.

Client

Who Do You Think You Are? Live – sponsored by Ancestry – is the world’s largest family history event. It offers everything from specialist exhibitors, workshops and experts from the biggest names in the business, all to help you learn more about your family’s history.

Objective

  • To raise awareness of the live show’s new location in West Midlands
  • Promoting the exhibition arm of the show – a live and interactive event for visitors wanting to research their family history. Visitors will have access to leading genealogical experts, informative workshops, over 120 specialist exhibitors, archives and museums, major online resources and the largest gathering of family history societies; enabling them to uncover family connections and ancestors.

Delivery

  • Acting press office prior to and during the three-day event with aims to securing online, print and broadcast media coverage

Results

  • So far, achieved coverage in regional publications including; coventrytelegraph.netdluxemagazine.co.uksoglos.com and Nuneaton News.