Last week, Transport for London (TfL) and Adidas Originals teamed up to unveil three new trainer designs for the 15th anniversary of the Oyster card. The trainer designs each tell a different story from TfL’s history against the backdrop of three Adidas silhouettes: Temper Run, Continental 80 and ZX 500RM.
This really caught our attention, not just because of the eye-catching designs and the cool concept but because of the unlikely nature of the partnership. In today’s world, making a brand stand out from the crowd in a hugely competitive marketplace is one of the biggest challenges for a business. We’re therefore seeing more and more campaigns from brands collaborating with one another, leveraging each other’s platforms and tapping into a joint audience base, effectively doubling the brand exposure and reaping dividends for both businesses. It’s a great idea and something that many other brands can learn from. We’ve put together a list of our favourite brand collaborations, some very unlikely and some for a brilliant cause – it certainly makes you think about what can be achieved by thinking outside the box and working together.
GoPro & Red Bull
A portable camera company and an energy drink company, what could they possibly collaborate on? Well as they’ve both established themselves as lifestyle brands – focusing particularly on adventurous, fearless, and usually pretty extreme activities, this makes for perfect pairing.
GoPro equips athletes and adventurers from around the world with the tools and funding to capture things like races, stunts, and action sport events on video – from the athlete’s perspective. At the same time, Red Bull uses its experience and reputation to run and sponsor these events.
The biggest collaboration stunt they’ve done was “Stratos”, in which Felix Baumgartner jumped from a space pod more than 24 miles above earth’s surface with a GoPro strapped to his person.