All businesses are struggling through the pandemic. The economy is slowing down, but will inevitably bounce back. When that does happen, are you ready to get ahead of your competition?
Agencies talk a lot about process and methodology. In a pitch, this is the least interesting part you want to hear about. We get that, but like all difficult maths problems, we must show our working out.
This white paper will show you how we get to those creative ideas which are often the most exciting part of a pitch. Starting with the client brief and ending with measurement & evaluation, we’ll show you how we do strategy and how you can use it in your business.
Download the white paper to learn more about:
What makes up a good client brief
How we gather research and how we get to a consumer insight
How we run a strategy workshop
What makes up a strategy and why it’s so important
What is a ‘big idea’?
What to consider when planning comms
How to measure and evaluate
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