Feel more you

Challenge

Cardinal Clinic, a private mental health hospital in Windsor operating for over 45 years, contracted Big Cat to create their first marketing campaign, ever.

Turning instinct into action

Never having marketed before, we knew the starting point was getting people to know Cardinal Clinic. And like creating any good relationship, first impressions are everything.

That’s why we developed the campaign “Feel More You”. A testament to what Cardinal Clinic is all about - helping people on a journey to better mental health so they can get back to their best selves.

A journey that can only start if we break down the #1 barrier people face when considering mental health treatment – the fear of the unknown.

Taking a transparent approach, our creative aims to showcase who Cardinal Clinic is – inside and out. By showcasing the facility and the dedicated people behind it who have been there almost as long as Cardinal Clinic itself.

Impact

Through a mixed paid and organic strategy utilizing paid social (FB, IG, YouTube and TikTok), organic social, PPC and newly designed campaign landing pages, we proudly launched their first-ever marketing campaign and took them from a best kept secret to a well-known industry leader.

Cardinal Clinic is passionate about supporting people to make the best possible recovery from mental ill-health.

When looking for an agency to help us share this message and promote better mental healthcare, we needed to find a partner who demonstrated outstanding knowledge and understanding of the sector and could mirror our passion for empathy, understanding and care in everything they do.

We are delighted to have found that Big Cat has proven this level of dedication and are excited to have entered this partnership together.”

Stuart Grimwood – Managing Director, Cardinal Clinic

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